Established in 2019, Mainlander was first thought off by two friends. The idea was to create a brand which challenges both an outdoor lifestyle as well as a avant-garde fashion sense. the brand embodies doing, overcoming and empowering oneself. These are the things we take with us in our design and brand identity.
THE OUTDOORS & FASHION: MAINLANDER’S TWO SOULS
Mainlander is the match between The Outdoors and Fashion. The Outdoors is the constant, beautiful and rugged factor which gives Mainlander it’s identity. Discovery of the outdoors provides us with the challenge to broaden our view and to find a more natural perspective of life. Mainlander encourages and complements this lifestyle with the right tools.
Fashion is the variable and defiant factor that provides Mainlander with challenges. Challenge empowers Mainlander to achieve growth. Growth happens when you stretch beyond the limits you have set on yourself. Each time you do something you didn´t think you were capable of, is empowering.
OUR VISION: THE FUTURE OF MAINLANDER
As with all in life, the future is unforeseeable. Nevertheless, we continue to listen to our customers and the outdoors to ensure that the required matches are made. There is more on the way.